There are multiple advantages of creating a PLA campaign through AdNabu. Some of them are:
- Single product ad groups - helps you to set bids individually for different products. Our tool set different bids for devices as well based on the ROI.
- The optimization tool also considers the product structure of your website
- Automated syncing of products from google merchant center
- Automated identification and segregation of high ROI and low ROI keywords. The benefit of doing so are two fold. Firstly you will be able to bid more for high ROI keywords and secondly these keywords can be used to create search campaigns.