AdNabu creates three different campaigns as well as three different negative keywords while creating a shopping campaign.

The campaign with highest priority is called P#2

  • This campaign attracts clicks from keywords which are currently unknown
  • Priority of the campaign is set to high
  • All 3 negative keyword lists are attached to this campaign (Shopping negative keyword, High ROI keywords, Low ROI Keywords)

The campaign with medium priority is called P#1

  • This campaign attracts clicks from keywords which have less than average ROI
  • Priority of the campaign is set to medium
  • 2 negative keyword lists are attached to this campaign (Shopping negative keyword, High ROI keywords)

The campaign with lowest priority is called P#0

  • This campaign attracts clicks from keywords which have more ROI than average
  • Priority of the campaign is set to lowest
  • Only shopping negative keyword list is attached to this campaign

The above structure and automated addition of keywords to High & Low ROI keywords by maintenance job ensures that the campaigns always attracts clicks most efficiently.

Please note : manual changes should not be made to High & Low ROI keyword lists

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