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Why isn’t my redirect working after I created it ?

If your redirect isn’t taking visitors where you expect, don’t panic — most failures come down to a few common causes. Below is a complete, practical checklist you can follow to find and fix the problem.

All possible reasons a redirect may not work :

The “From” URL doesn’t return a 404 :

Our app currently supports 404 redirects only. For the redirect to work correctly, the original URL must return a 404 error.

Redirect wasn’t saved or synced to Shopify :

Sometimes the redirect exists only in the app and hasn’t synced to Shopify’s system.

Confirm the redirect appears in the Shopify redirects tab and perform a re-sync to make sure all redirects are synced.

URL is Ignored in Nabu Redirect Manager :

Ignored URLs are excluded from redirects. Go to the Ignored tab in the app, remove the URL from Ignored, and create the redirect again.

Browser caching issues :

Old cached pages can prevent the redirect from showing properly. Open the URL in a private/incognito window to verify if the redirect is actually working.

Updated on: 18/08/2025

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