How can I run a Google shopping Ads campaign for an adult store?

Are adult products allowed to run in Google Shopping? What should I do to make it eligible

Google allows adult products as long as they are marked as adult.

Select all products from the products list page, click on edit products, select Is adult? field & change the value to yes to change all your products.

Once you make the changes, Kindly click on the update feed button to publish the changes in Google Merchant Center

Your products will now be approved by Google.

If you sell adult products only, you can mark so directly in Merchant Center. go to Shopping ads setup



Then change the settings for adult content

Updated on: 10/03/2025