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How can I run a Google Shopping Ads campaign for an adult store?

Are adult products allowed to run in Google Shopping?

Google allows adult products as long as they are marked as adult. You will have to mark products as adult from AdNabu Google Shopping Feed app and if you only sell adult category products, you will have to enable adult content setting in your business settings as well.

How to mark products as adult in AdNabu Google Shopping Feed app?

Select all products you want to mark as adult on list page.
From bulk actions, click on edit products and select "Is Adult?" field from dropdown.

Set the value to "Yes" and if you wish to apply across all the feeds, select both "Apply across all languages" and "Apply across all countries"

Click "Submit" to save the changes.
Once you make the changes, click on the update feed button to publish the changes in Google Merchant Center.
Your products will now be approved by Google.

NOTE : You can also edit products individually from product edit page by going to Recommended Details > Condition & Adult Status

Google Merchant Center setup

If you sell adult products only, you can mark so directly in Merchant Center.

In your Merchant Center account, click Settings icon Tools and setting menu icon [Gear] in the left navigation menu.
Select business info and click edit details.
Scroll to the bottom and check the box for “Adult content”.

Save the changes and you are good to go. Your business is marked to sell for adult products and your products won't get disapproved.

Updated on: 27/02/2026

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