> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adnabu.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How can I setup Standard Retargeting ?

## Follow the process to activate Standard Retargeting for effective ad targeting.

1. Upon installation of the retargeting app, you'll be prompted to choose between Standard or Dynamic retargeting options.
2. Choose the standard retargeting option and select "Enable"
3. Link your Google Ads account and choose the relevant ads account from the dropdown menu.
4. Proceed by clicking "continue" to complete the pixel installation process!

![](https://storage.crisp.chat/users/helpdesk/website/892d0af09f855000/f31718d4-4986-4478-8934-e1547a_9xeg81.png)

![](https://storage.crisp.chat/users/helpdesk/website/17ef7745b3759a0/8f426b27-2a29-4b36-991f-f9ab59_1e2ydca.png)

5. You can also switch from Dynamic to Standard Retargeting by clicking on "Enable Standard Retargeting"

![](https://storage.crisp.chat/users/helpdesk/website/6a0f6d9d06f77c00/86fdb4c8-6105-42db-8a41-c215b1_6m8zl5.png)