How do I enable "Purchase Event" tracking in AdNabu's Facebook Pixel App?
In order to track purchase events, you need a Facebook Pixel in your Meta Ads manager. Follow the steps on How to create Pixels in Meta Ads Manager to create your Facebook Pixel.
Once you have created the Pixel, follow the below steps to enable tracking:
Select a Pixel from the dropdown for which you want to track purchase. You can click on the 'refresh' button to refresh the data of this list. Alternatively, you can also manually add a Pixel ID and its conversion API token to start tracking events.
[Optional] Enter conversion API token for accurate tracking. We recommend using Conversions API as it creates a more reliable connection and maximizes the efficiency of your website events. Learn how to get access token for your conversions api.
Select the purchase event or any other event that you wish to track for this Pixel. Enable advanced matching to send hashed customer data for more precise ad targeting and effective audience reach.
Click on Done to save. That's all! Your Facebook Pixel has been successfully configured. We will now automatically track all purchase events for your Pixel.
Once you have created the Pixel, follow the below steps to enable tracking:
Select a Pixel from the dropdown for which you want to track purchase. You can click on the 'refresh' button to refresh the data of this list. Alternatively, you can also manually add a Pixel ID and its conversion API token to start tracking events.
[Optional] Enter conversion API token for accurate tracking. We recommend using Conversions API as it creates a more reliable connection and maximizes the efficiency of your website events. Learn how to get access token for your conversions api.
Select the purchase event or any other event that you wish to track for this Pixel. Enable advanced matching to send hashed customer data for more precise ad targeting and effective audience reach.
Click on Done to save. That's all! Your Facebook Pixel has been successfully configured. We will now automatically track all purchase events for your Pixel.
Updated on: 08/05/2025
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