How to Create and Manage Custom Feeds in the Google Feed App by AdNabu?

Many merchants sell products on platforms other than Google Shopping, such as Meta, Pinterest, or other marketplaces. With the Custom Feed feature, you can easily create and manage product feeds in formats required by these platforms—without handling CSV files manually.

Step 1: Go to the Marketplaces Page

1. Open your GSF app.
2. From the left menu, go to the Marketplaces page.
3. You will see a new option called Custom Feed with the text: “Create custom feed for other platforms”.

Step 2: Add a New Custom Feed

1. Click the Add Custom Feed button.

2. You will be taken to the Create Feed page.

Step 3: Enter Feed Details

1. Feed Name – Give your feed a unique name - This field is required.
2. Country–Language–Currency – Select one or more combinations. Example: United States – English – USD.

Step 4: Set Up Field Mapping

1. Expand the Field Mapping section.
2. For each row, you need to fill three columns:

• • Feed Field – Enter a name or select from the dropdown (e.g., title, price, brand).
  • Source Type – Choose from:
  • • Shopify field
    • AdNabu field
    • Metafield
    • Custom static value
  • Source Value – Select or enter the value depending on the source type.
  • • Example: If you choose Shopify field, you can select “price” or “sku”.

3. Add more rows as needed.
4. You must map at least one field to save the feed.

Step 5: Save Your Feed

1. Click the Save Feed button.
2. If all fields are filled correctly, your feed will be added to the main list.

Step 6: Get Feed URLs

1. On the main Custom Feeds page, click View Data Feed URLs.
2. If your feed is still generating, you will see a loading spinner.
3. Once ready, you can:

• • Copy the URL – Use it as a data source on your chosen platform.
  • Download – Get the XML file.
  • Sync – Refresh the feed URLs.

Step 7: Edit or Delete a Feed

• Edit – Opens the feed with all your saved settings. You can make changes and save again.
• Delete – Shows a confirmation box. If confirmed, the feed will be removed.

Updated on: 23/09/2025