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How does visitor consent tracking work in AdNabu's Facebook Pixel app?

Our Facebook Pixel app always follows your store's customer privacy settings, so shoppers who don't allow marketing are not tracked. Visitor consent tracking is now always on for every store, on every plan. There is nothing to enable in our app.


What has changed?


Earlier, you had to click Enable under Visitor Consent Tracking in our app, and the feature was available only on paid plans. Now it is on for all stores, free on every plan, and it cannot be turned off. This helps your store follow Shopify's customer privacy rules and privacy laws such as GDPR.


How is the shopper's choice applied?


  • Shopper allows marketing: All events are sent to Facebook, from the browser and server-side through the Conversions API.
  • Shopper declines marketing: No events are sent to Facebook (browser or Conversions API), and no Facebook cookies (_fbp, _fbc) are set.
  • Cookie banner is shown but the shopper has not chosen yet: Nothing is sent. If the shopper accepts, the events from that page are sent after they accept.
  • Shopper opts out of the sale of their data (for example, in some US states): Events are sent with Facebook's Limited Data Use (LDU) flag.
  • Shopper withdraws consent later: We stop tracking and remove the Facebook cookies.


You may see fewer events in Facebook Events Manager from regions where shoppers decline cookies, such as the EU and UK. This is expected.


How to view the Customer Privacy setting in our app:


  1. Open the Nabu for FB Pixel app in your Shopify admin.
  2. Go to Settings > Facebook Integration > Customer Privacy.
  3. You will see the message We follow your store's customer privacy settings. There is nothing to configure here.




Our app uses the consent your store collects through Shopify. So make sure your cookie banner is set up, especially if you sell to the EU or UK. If your store ships to the EU or UK and has no cookie banner, our app will show you a warning.


  1. In your Shopify admin, go to Settings > Customer privacy.
  2. Click on Cookie banner.



  1. Check the regions where the banner is visible and how it looks. We recommend you keep Use automated settings turned on, so the regions stay in sync with Shopify's latest recommendations.



  1. To test it, open your store from a region where the banner is visible. Click Accept or Decline, and then check your events in Facebook Events Manager > Test Events.


Our app also works with third-party cookie banner apps that share consent through Shopify's Customer Privacy API.


That's all — we will take care of the rest.

Updated on: 19/10/2026

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