How to enable visitor consent tracking in AdNabu’s Google conversion Pixel App?

Visitor consent tracking is now always on in the Google Conversion Pixel app. You don't need to enable it. Our app follows your store's customer privacy settings for every shopper, on every plan.

What has changed?

Earlier, you had to turn on Visitor Consent Tracking yourself from the app settings. You no longer need to do this. Consent tracking is now always on, it is free on every plan, and it can't be turned off.

Shopify's customer privacy rules and privacy laws such as GDPR require apps to respect each shopper's choice. Our app now does this automatically, based on the consent your store collects through Shopify.

How does it work?

• Shopper allows marketing: we track their visit and send conversions to Google Ads as usual.
• Shopper declines marketing, or has not made a choice yet: we do not set ad cookies or send their personal data. Google Ads only receives Consent Mode signals that say consent was denied.
• Shopper opts out of the sale of their data (for example, in US states such as California): Google Ads is told not to use their data for ads personalization.
• Shopper accepts later in the visit: tracking starts once they accept. Nothing is sent before that.

Where can I see this setting?

1. Open the Google Ads Conversion Pixel app in your Shopify store.
2. Go to Settings > Google Integration > Customer Privacy.

3. You will see the message We follow your store's customer privacy settings. There is nothing to configure here.

Note: The app may ask you to approve access to your store's Privacy settings. Click Update to allow it. We use this only to check whether your store has a cookie banner, so we can warn you if your store ships to the EU or UK without one.

How do I set up a cookie banner?

If you sell to shoppers in the EU or UK, you need a cookie banner so shoppers can give consent.

1. In your Shopify admin, go to Settings > Customer privacy.
2. Click Cookie banner and choose the regions where it should be shown.

Our app also works with third-party cookie banner apps that connect to Shopify's customer privacy settings.

How can I test that consent tracking is working?

1. Open your store in a private browser window from a region where the cookie banner is shown.
2. Decline cookies in the banner. Open Google Tag Assistant and check that Google receives only consent-denied signals.
3. Open a new private window, accept cookies, and place a test order. The purchase conversion will be sent to Google Ads.

Will I see fewer conversions in Google Ads?

If many of your shoppers are in the EU or UK, you may see fewer reported conversions, because shoppers who decline marketing are not tracked. Google Ads uses Consent Mode signals to estimate some of these conversions.

That's all. We take care of consent for you automatically.

Updated on: 19/10/2026