How to Find Your Product ID Pattern in Google Merchant Center?

This article will help you find your Product IDs in Google Merchant Center and understand their possible formats.

Step 1: Go to Google Merchant Center

• Open your browser and go to Google Merchant Center.
• Sign in with your Google account that is connected to your store

Step 2: Open the “Products” Section

• In the left-hand menu, click on Products & Store.
• Then click on the Products tab.

Step 3: View Your Product List

• Scroll down to see the list of all products available in your Merchant Center.
• You’ll find several columns, and you have to locate the "Product ID" column.

Step 4: Locate the “Product ID” Column

• The Product ID column shows a unique ID for each product.
• This ID helps Google identify and match your product data with your website and ads.

Common Product ID Patterns

Product IDs can appear in different formats depending on your Shopify setup or app integration.

Here are some common patterns you may see:

Pattern 1:

shopify_{country}_{product_id}_{variant_id}

Example:

shopify_US_6856369832023_40112111124567

Pattern 2:

{product_id}_{variant_id}

Example:

6856369832023_40112111124567

Other Possible Patterns

Depending on your store setup, you may also see:

custom_{product_id}_{variant_id}
store_{product_id}_{variant_id}
feed_{product_id}_{variant_id}

Or in some cases:

{sku}
{country}_{sku}
{product_id}_{variant_id}_{sku}
{store_name}_{country}_{product_id}_{variant_id}
gid://shopify/Product/{product_id}/variant/{variant_id}

Tip

If you are not sure which pattern your store uses, compare the Product ID in your Merchant Center with the product link in your Shopify store.

They usually share the same numbers for product and variant IDs.

Updated on: 15/10/2025