Articles on: Google Ads Conversion Tracking
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How to get conversion ID and label of a Google Pixel?

To track conversions effectively using Google Ads, you'll need your Conversion ID and Conversion Label for the required pixel.


  1. Log in to Google Ads and visit https://ads.google.com/aw/conversion or click on "Visit Google Ads Manager" and log in with your Google Ads account.



  1. From the top left menu, click on Goals. Under the "Conversion” tab and go to summary section.



  1. View Existing Conversions or Create New One


  • Here, you’ll see a list of existing conversion actions.
  • To use an existing one, click on the conversion action name.
  • To create a new one, click the + New Conversion Action button and follow the prompts to set it up.


  1. Once inside the conversion action settings page, scroll down to the Tag setup section. Choose Use Google Tag Manager and here you can see your conversion ID and conversion label.
  2. Copy the ID and label and now you can add pixel without the need to connect your Google Ads account.


Updated on: 13/02/2026

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