How to get conversion ID and label of a Google Pixel ?

To track conversions effectively using Google Ads, you'll need your Conversion ID and **Conversion Label **for the required pixel.

Step 1: Log in to Google Ads

• Visit https://ads.google.com/aw/conversion or click on "Visit Google Ads Manager" and log in with your Google Ads account.

Step 2: Go to Conversions Section

• From the top menu, click on **Goals. **

• Under the “Conversion” tab, go to Summary.

Step 3: View Existing Conversions or Create New One

• Here, you’ll see a list of existing conversion actions.

• To use an existing one, click on the conversion action name.

• To create a new one, click the + New Conversion Action button and follow the prompts to set it up.

Step 4: Open Tag Setup Instructions

• Once inside the conversion action settings page, scroll down to the Tag setup section.

• Choose Use Google Tag Manager and here tyou can see your conversion ID and conversion label. Copy the ID and label and now you can add pixel without the need to connect your Google Ads account.

Updated on: 22/04/2025