How to include or exclude shipping charges while tracking my Google Ads Conversion pixel ?

Enable/disable shipping charges from the settings section of Nabu for Google Pixel app

By default, we do not include shipping charges while tracking events for your Google Ads Pixel. It is not recommended to include shipping charges, as the pixel is designed to track total purchase or event value. This ensures accurate data and better optimization for your Google Ads.

However, if you still wish to include shipping charges for your Pixels, then follow the below steps:

Go to Google Conversion Pixel > Homepage > Select a pixel and open pixel detail page.
Click on "Shipping charges" toggle and then save this setting. That's it, and we will take care of sending shipping charges to your pixel events.

If you wish to not include shipping charges anymore, simply toggle the setting off and save it.

Updated on: 16/02/2026

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