How to setup metaobject in the Google shopping feed app ?

Metaobjects allow you to structure reusable content in Shopify and sync it with Google Shopping through the Google Shopping Feed app.

Step-by-Step Guide to Setting Up Metaobjects :

1. Enable Metaobjects in Settings

1. Open the Google Shopping Feed app from your Shopify store.
2. Navigate to the Settings > Product Customization > Metaobject
3. Click the toggle to enable metaobjects. A Save bar will appear—click Save to confirm.

2. Adding a Metaobject

1. After enabling metaobjects, navigate to the Metaobject page and click the "Add Metaobject" button. Before proceeding, ensure that the necessary Metaobject definitions are properly referenced in a metafield within your Shopify admin settings.
2. Once you click on "Add metaobject", a modal will appear with resource selection.
3. In the Resource dropdown, select either:

• Products (for product-specific metaobjects).

• Variants (for variant-specific metaobjects).

4. After selecting the resource, choose a metaobject that has been referenced in a metafield. Note that Only referenced metaobjects are available for selection.
5. The app will fetch the fields of the selected metaobject. Each field can be mapped to a Google Merchant Center (GMC) attribute.
6. Select a field and map it to an appropriate attribute.
7. Click Add Fields to map additional fields.
8. Click Submit to save the mapping.

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3. Managing Metaobject Mappings

• Viewing Configured Metaobjects:

• After saving, the metaobject will appear in the Metaobject List page. The list will display the metaobject name, fields, GMC attributes, and actions.

• Editing a Metaobject Mapping:

• Click "Edit" next to a metaobject to modify the field mappings. You can delete existing fields, change the GMC attribute or add more fields.

• Deleting a Metaobject Mapping:

• To delete a metaobject, click the "Delete" button located next to it. A confirmation pop-up will appear—ensure you confirm the deletion. Be aware that removing a metafield will also erase any values that were assigned to its attributes.

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4. Syncing of Metaobjects to merchant center

• Metaobjects are synced along with metafields and other data. The app will automatically send the data to specific GMC attribute if the data type is correct.
• Understanding the priority of data sent to GMC is important . Customizations made within our app take precedence, meaning any specifically customized attribute will be prioritized for sending to the Merchant Center. The order of data sync follows this order:

Customization > Metafields > Metaobject > Shopify Value.

Updated on: 15/10/2025