How to use feed rules to improve Google Shopping Feed in Google Merchant Center?

Feed rules is a very powerful feature of Google Merchant Center. We will see how adding Feed rules can impact te products in Merchant Center.

Feed rule is a feature provided by Google Merchant Center, which allows us to bulk edit the products.

Let us assume, for example, we want to add "Brand" to the "title" of our feed, or we want to replace a certain with another from the entire feed. Here is how we can do it.

Step 1: Click on Products>Feed>Feed Name(Content API)



Step 2: Click on Feed Rules and the on create rules (+) button



Step 3: You can create the rule which you want to apply to your feed. You need to create the Feed rule for all the target countries separately.

For more details, you can refer to the video.

Updated on: 10/03/2025