How to View Analytics of a Pixel in Nabu: Meta & Facebook Pixels
This article explains the step-by-step process to access and understand pixel analytics within the app.
Account connection
Go to Analytics page and to view analytics, make sure your Facebook account is connected.
Select a Pixel
Use the dropdown menu to choose a pixel for which you want to view data
Set a Date Range
Choose a predefined date range (e.g., 7 days, 14 days) or set a custom date range for analytics. Note that the analytics data is limited to a maximum of 28 days due to Facebook’s restrictions.
Click "Apply" to save the data range filter and your analytics will load.
Metrics and graphs
On the top of the page you will see the conversion metrics like percentage of people checking out after adding to cart, percentage of people purchasing after visiting checkout page etc.
You also have access to add to cart, purchase and initiate checkout graphs.
Updated on: 09/05/2025
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