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How do I set Product Preferences in the Facebook Feed app by AdNabu?

Product Preferences lets you control how variant titles are sent to your Facebook catalog and whether new products are automatically included in your feed.


Nabu for Facebook Feed now has a Product Preferences card in your feed configuration. It gives you two controls: whether variant details (like size and color) show up in the product title sent to Meta, and whether products you add to Shopify in the future are automatically opted in to the feed or kept out until you review them.


  1. In your Shopify admin, open the Nabu for Facebook Feed app and go to Settings > Feed Settings.
  2. Under Feed Configuration, find the Product Preferences card.
  3. To control product titles, use the Product Title Preference checkbox, Do not include variant in product title.


  • Leave it unchecked to keep the current behavior: the full variant title (for example, "T-Shirt - Red / Large") is sent to your Meta Commerce Manager catalog.
  • Check it to send only the base product title (for example, "T-Shirt") to the feed. Facebook and Instagram will then show that shorter title for every variant of the product, without the size or color appended.


  1. To control how future products are handled, use the Default behaviour for new products setting and pick one option:


  • Opted In (recommended) — new products you add to Shopify are automatically included in the feed and sent to your Facebook catalog, the same as today.
  • Opted Out — new products you add to Shopify are saved with their opt status set to Opted out of FB. They will not be sent to Meta Commerce Manager until you opt them in yourself from the app's Home page.


  1. Click Save to apply your changes, or Discard to cancel and keep your last saved settings.



A few things worth knowing:


  • These settings only affect new products going forward. Changing Default behaviour for new products does not change the opt-in or opt-out status of products already in your feed — use Opt in to FB / Opt out of FB on the Home page, or the Blocklist, to manage existing products.
  • Turning on Do not include variant in product title changes the title Meta receives for every product in your catalog, including ones already synced — it updates on your next feed refresh (automatically within 24 hours, or right away if you click Update Feed).
  • This only changes what's sent to your Facebook catalog in Meta Commerce Manager. It does not change your product titles in Shopify.

Updated on: 15/09/2026

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