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What are valid and invalid HTML tags for Google Merchant Center?

Here is the list of HTML tags which you can use while adding the product description in your shopping feed.

Google Merchant center supports and does not support the following HTML tags:

HTML Tags

Status	Examples
Supported (non-exhaustive list)	strong, em, ul, ol, li, br, sub, sup, div, span, dl, dt, dd
Not supported	Attributes of all tagsUnsafe tags, for example, “style” or “canvas”

Note: Malformed HTML (for example, non-closed tags) and unsafe features (such as javascript) are not allowed.

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Updated on: 10/03/2025

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