What does the Instant Shopify sync feature in the Google Shopping feed app do?

Here is what the Instant Shopify sync feature does for your feed.

We have introduced this new feature for the Google shopping feed app: the instant shopify sync. This feature allows you to instantly sync and send data from shopify to your merchant center instead of waiting 24 hours.

Here is some more information:

You need to be on the Advanced plan and above to be able to use this feature
The instant sync is not available for translations so the multi-language feed will be updated every 24 hours
You can still enable/disable this feature using Instant Update settings

Updated on: 11/03/2025