What events are supported in Nabu: Meta & Facebook Pixels and how to enable them

Learn about the different events supported and how to track them properly.

Step 1: Open pixel configuration

Navigate to the Pixel Settings page.
Click on the name of the pixel you want to configure for event tracking.

Step 2: Select the events to track

Choose the events you wish to track for this pixel, such as Add to Cart, Initiate Checkout, or Purchase.

Step 3: Enable advanced features

Turn on Advanced Matching: This feature helps improve the accuracy of data tracking.
If your store uses Checkout Extensions, make sure to enable Checkout Extension Support for proper conversion tracking.

Step 4: Add custom scripts

For specific events like Add to Cart, Initiate Checkout, or events requiring Checkout Extension support:

Copy the script provided for these events.
Navigate to Settings > Customer Events in your Shopify settings.
Create a new custom pixel and give it a meaningful name.
Paste the provided script into the custom pixel.

Step 5: You're Done!

You’ve completed all the necessary steps to track events with Nabu Facebook Pixel effectively. Enjoy accurate data insights to optimize your store’s performance!

Updated on: 11/03/2025