> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adnabu.com/sitemap.xml
> Use this file to discover available pages before exploring further.
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# What happens if a visitor's country doesn't match any Market?

## They're sent to whichever Market you've set as the Fallback country.

Not every visitor's country will have a dedicated Shopify Market. For those visitors, Geo Redirects falls back to the **Fallback country** you've chosen at **Geo Redirects > Configuration**. If you haven't picked one, we recommend setting it to your store's default/primary Market so unmatched visitors still land somewhere sensible.