What is the "Blocklist" feature in AdNabu? How is it different from the opted-out stage in the Facebook Feed app by AdNabu?

AdNabu has introduced a new Blocklist feature to manage your feed while using the Facebook app in Shopify.

The Blocklist feature allows you to filter the products by collections or product types and block them from getting pushed to Facebook Business Catalog.

Whenever any new products are added to the blocklisted collection, they will automatically get blocklisted from the feed.

If you use the "Opt out of FB" feature, you will have to manually opt-out of the new products added to the existing list.

Here are the steps by which you can use the feature:

Go to Settings > Blocklist

You can choose if you want to blocklist using collection or product type:

Updated on: 02/09/2025

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