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# What is the Multi-currency feature by the Google Shopping Feed app in Shopify?

## Having a Multi-currency feature for an ecommerce website helps them grow their business globally.

In case you are going global with your e-commerce brand and want to expand your customer base, you should adopt the Multi-currency feature to boost annual revenue.

This feature allows you to sell in different countries in their local currencies by automatically adjusting the price to the local currency using the customer's location.

Having this feature also provides the customer with a comfortable shopping experience. This allows you to sell at an international level and increase your audience base.