What's the difference between Standard and Dynamic Retargeting ?
Standard and Dynamic Retargeting are both used in online advertising to re-engage with users. Here are the key differences between Standard and dynamic retargeting:
| Standard Retargeting | Dynamic Retargeting (Recommended) |
|---|---|
| The ads shown to users are generally the same for everyone in a particular retargeting audience. | The ads dynamically change based on the user's previous interactions with the website. |
| While the ads aim to remind users of the brand, they may not showcase the exact products the user previously viewed. | Ads can display specific products or services that the user interacted with during their previous visits |
| Standard retargeting is suitable for campaigns where a general reminder about the brand | Dynamic retargeting is particularly effective for e-commerce businesses with a large product catalog. |
| Requires linking of Google Ad account | Requires linking of both Google Ad and Google Merchant Center account |
Updated on: 11/03/2025
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