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What is the "Blocklist" feature in AdNabu? How is it different from the opted-out stage in the Google Shopping Feed app by AdNabu?

The Blocklist feature allows you to filter the products by collections or product types and block them from getting pushed to Google Merchant Center.

Whenever any new products are added to the blocklisted collection, they will automatically get blocklisted from the feed. If you use the opted-out feature, you will have to manually opt-out of the new products added to the existing list.

Here are the steps by which you can use the feature:

Click on Settings > Power Tools > Blocklist

You can blocklist products for specific country-language feeds by selecting any combination of collections, product types, or both. It’s also possible to set up multiple, advanced blocklist rules tailored to different country-language pairs.

Blocklisted products are visible on product page under the “Blocklist” tab. Ensure that the correct country-language feed is selected to view relevant blocklisted items.

Updated on: 14/10/2025

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