Url template simply is a url available for a given campaign type (search or app install)
We have separated urls from ad text to simplify the visualization of ads. Lets say in AdNabu, one has 10 ad templates and 10 url templates. Using them users can create 100 variations of ads in AdWords Account.
Url template also has the following characteristics
- it is either enabled or disabled. if disabled, the url will not be available for use in pushing ads
- it can be available selectively to a campaign group or all campaign groups
- It can be part of expanded text ad or app install ad