eCommerce companies who have their merchant center linked with AdNabu can create Dynamic Search Campaigns using AdNabu. AdNabu uses product feed data from Merchant Center to create Dynamic Search Campaigns.
AdNabu creates one or multiple campaigns based on how you wish to segregate your products. You can use Google product category, product type, brand and custom labels to segregate.
Each campaign consists of a number of Single URL Ad Groups. Single URL Ad Groups are ad groups that contain only one product page. AdNabu targets individual product pages.
Note: If any of your products is out-of-stock, AdNabu automatically stops showing ads for that product.