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How to create a dynamic remarketing campaign in Google AdWords

Guide to create a remarketing campaign using audiences created by AdNabu

After you have installed our Google Ads Dynamic Re-marketing app, you would be able to see the audience list in the audience manager as shown in the picture below.

audience

Here is how you can create a dynamic remarketing campaign. Please follow the steps below:

Step 1: Create a remarketing campaign with 3 Ad groups.

  • Previous Customers
  • Cart Abandoners
  • No action visitors

Step 2: Add audiences in the Ad Groups as follow:

  • Previous customers - For this Ad group, add all your previous customers as audiences. In AdNabu Previous customers are known as “Purchase Visitors”.
  • Cart Abandoners - For this Ad Group add cart visitors as a positive audience and previous customers as a negative audience. In AdNabu add to cart visitors audiences are known as “Cart Visitors” and previous customers audiences are known as “Purchase Visitors”
  • No action Visitors - For this Ad group, add all visitors as a positive audience and cart visitors as a negative audience. In AdNabu all visitors audiences are known as “All Visitors”

Adding negative audience is very important as it ensures that in cart abandoners, you are not targeting people who have purchased a product from you.