How to View Analytics of a Pixel in Nabu: Meta & Facebook Pixels

This article explains the step-by-step process to access and understand pixel analytics within the app.

1. Account connection

1. • Make sure your Facebook account is connected.

   • Ensure the pixel is created and added within the Nabu app.

2. Access the Analytics Page

   • Navigate to the analytics page from the navbar in the Nabu app.
     
     

3. Select a Pixel

   • Use the dropdown menu to choose a pixel.

   • Only pixels added to the Nabu app will appear in this dropdown.
     
     

4. Set a Date Range

   • Choose a predefined date range (e.g., 7 days, 14 days) or set a custom date range for analytics. Note that the analytics data is limited to a maximum of 28 days due to Facebook’s restrictions.

5. View the Data

   • Click Apply after selecting the date range.

   • The data for the selected time period will display below. The displayed data will include events such as purchases, items added to the cart, and initiated checkouts for the specified time period.