How to View Analytics of a Pixel in Nabu: Meta & Facebook Pixels
This article explains the step-by-step process to access and understand pixel analytics within the app.
- Account connection
- Go to Analytics page and to view analytics, make sure your Facebook account is connected.
- Select a Pixel
- Use the dropdown menu to choose a pixel for which you want to view data
- Set a Date Range
- Choose a predefined date range (e.g., 7 days, 14 days) or set a custom date range for analytics. Note that the analytics data is limited to a maximum of 28 days due to Facebook’s restrictions.
- Click "Apply" to save the data range filter and your analytics will load.
- Metrics and graphs
- On the top of the page you will see the conversion metrics like percentage of people checking out after adding to cart, percentage of people purchasing after visiting checkout page etc.
- You also have access to add to cart, purchase and initiate checkout graphs.
Updated on: 09/05/2025
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