After creating your remarketing campaign. Here are the three main ad groups, one must surely create

  • Previous customers - Just add audience previous customers
  • Cart Abandoners - Use add to cart visitors as a positive audience and previous customers as negative audience
  • No action Visitors - Use all visitors as a positive audience and add to cart customers as a negative audience

Adding negative audience is very important as it ensures that in cart abandoners, you are not targeting people who have purchased a product from you

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