A good ad is clinical for good performance in AdWords. Here are some recommendations to create a good ad. The following example is for a florist.
- Headline 1 should be precisely define what you do so that customers understand your service instantly. for eg: Send Flowers to New York
- Headline 2 should support Headline 1. eg: Same Day Flower Delivery
- Description line should explain the business and highlight the main service. eg: Send flowers & Gifts for all occasions from best rated Florist in New York
- Path 1 and Path 2 can be used to enhance the display url and give more confidence to a user. These do not affect the final landing page and are purely for aesthetic purpose. eg: path 1 can be Flower and path 2 Delivery