My ads are not showing for some keywords. Is there a problem with my campaigns?

Google AdWords has a dynamic auction which triggers every time a user searches for a keyword. Your ads might or might not appear based on who wins the auction. There can never be a guarantee on when the ads will appear. If however ads do not appear for a long period of time, it might be due to the following

  • There is a very low search volume
  • The ad rank calculated as CPC * quality score is low for the keyword - This can be fixed by improving ads or by increasing bids