Should I pause keywords/search terms not working for me?

We always advice our users to pause irrelevant search terms -  search terms which do not at all make sense for you.  After pausing such search terms, it is also recommended to add negative keywords to a shared negative list and apply it across campaigns.

However if you feel there is a relevant keyword, which is not working well, we will recommend not to pause it. The system automatically recognizes such keywords and reduces the bids.