What are enhanced conversions? How can AdNabu help me track enhanced conversions?

Enhanced conversion is a feature that can improve the accuracy of your conversion measurement.

When a customer completes a conversion on your website, you may receive first-party customer data such as an email address, name, home address, and/or phone number. This data can be captured in your conversion tracking tags, hashed, sent to Google in its hashed form, and then used to match your customers to Google accounts, which were signed into when they engaged with one of your ads.

In case you want to track the enhanced conversion, you can raise a ticket with us and we will help you add the tag.