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What does AdNabu bid optimization do?

AdNabu bid optimization calculates the best bid or max cpc to be set for an ad group for maximizing conversions at a specific cost per conversion or return on investment. Bid optimization does the following

  • Calculates the conv rate of ad groups - approximating conv rates of ones without significant data
  • Calculate the avg cpc required for every single ad group
  • Change the bid to potentially get to avg cpc number
  • Make device level bid modifications