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  3. Metafields feature in Google Shopping Feed app

What type of values are expected for specific attributes in metafields ?

Different attributes require different format. If your values do not follow a certain expected format, the data might not be pushed to GMC.

While creating metafields, it is important to know their type and format. This will help you push information to GMC without any errors. Please note that the format is case sensitive and refer to the respective attribute documentation if more information is required. 

Metafield Definition - Type Metafield Attribute Expected Format Example
Single line text Additional Image Links URL1, URL2 https://www.example.com/image2.jpg, https://www.example.com/image3.jpg
Single line text Ads redirect URL (including http or https) https://tracking.example.com?product=ballpoint-pens
Single line text Age group

Supported values : 
newborn, infant, toddler, kids, adult.

adult
Single line text Availability Supported values : 
in_stock, out_of_stock, preorder, backorder.

Note : preorder attribute requires [availability_date] attribute.

in_stock
Date Availability date Date, time, and timezone. 
(YYYY-MM-DDThh:mm[±hhmm], or YYYY-MM-DDThh:mmZ)
2016-12-25T13:00-0800
Single line text Brand String  Adnabu
Single line text Canonical Link URL (including http or https) http://www.example.com/writing/google-pens
Single line text Color  String  Purple
Single line text Condition 

Supported values : 
new, refurbished, used. 


Note  : required when product is used or refurbished. 

refurbished
Money Cost of goods sold Number + currency 10.00 USD
Single line text Custom label 0–4 String tropical
Multi-line text Description String  Google Chromecast was designed to discreetly connect to your TV.
Single line text Energy efficiency class

Supported values : 
A+++, A++, A+, A, B. C. D, E, F, G

A+
Date Expiration date Date, time, and timezone. 
(YYYY-MM-DDThh:mm[±hhmm], or YYYY-MM-DDThh:mmZ)
2016-02-24T00:30-0800
Single line text GTIN Number with 0,8,12,13 or 14 digits  3234567890126
Single line text Google product category Predefined IDs or full path 2271 or Apparel & Accessories > Clothing > Dresses
Single line text Installment installment(months:amount:downpayment) 6:50 EUR:200 EUR
Single line text Adult 

Supported values :
yes, true, no, false

yes
Single line text Bundle Supported values :
yes, true,. no, false
yes
Single line text MPN String GO12345OOGLE
Single line text Material Unicode characters Leather
Single line text Maximum handling time, minimum handling time Number 4
Single line text Mobile link URL https://www.m.example.com/writing/fiji-pens
Single line text Multipack Number 7
Single line text Pattern Unicode characters Striped
Money Price Number + currency 15.00 USD
JSON Product detail String  
Dimension Product length width, height product length: cm, in
product width: cm, in
product height: cm, in

20 in
40 in
10 in

Weight Product weight product weight: lb, oz, g, kg 3.5 lb
Single line text Product highlight String "highlight1", "highlight2" 
Single line text Product type String Home > Women > Dresses > Maxi Dresses
Money Sale price Number + currency  15.00 USD
Date Sale price effective date Date range with start date and end date with time and timezone separated with "/" 2016-02-24T13:00-0800/2016-02-29T15:30-0800
Single line text Shipping Unicode characters

shipping(country:postal_code:price:min_handling_time:max_handling_time:
min_transit_time:max_transit_time)
US:80302:6.49
Dimension Shipping length  width, height Number + dimension unit (cm, inch) 20 in
Single line text Shipping label Unicode characters Oversized
Weight Shipping weight Number + unit (lb, oz, g, kg) 3 kg
Single line text Excluded countries for Shopping ads String, 2 characters country code CH, AT
Single line text Size String XL
Single line text Size system

Supported values : 
AU, BR, CN, DE, EU, FR, IT, JPMEX, UK, US

US
Single line text Subscription cost

[period]:[preiod_length][amount]
Period : month, year

month:12:50 EUR
Single line text Tax category

String 

apparel
Single line text Title

String 

Organic Cotton Men's T-Shirt
  Unit pricing base measure Number + unit
  • Weight: oz, lb, mg, g, kg
  • Volume (US imperial): floz, pt, qt, gal
  • Volume (metric): ml, cl, l, cbm
  • Length: in, ft, yd, cm, m
  • Area: sqft, sqm
    Per unit: ct, sheet, item
100oz
  Unit pricing measure

Number + unit

  • Weight: oz, lb, mg, g, kg
  • Volume (US imperial): floz, pt, qt, gal
  • Volume (metric): ml, cl, l, cbm
  • Length: in, ft, yd, cm, m
  • Area: sqft, sqm
    Per unit: ct, sheet, item
750ml
Single line text Promotion IDs

String

all_lamps_must_go