Why does AdNabu create three shopping campaigns?

AdNabu creates three different campaigns for every product category or brand with different campaign priority

  • P#2 campaign is highest priority campaign
  • P#1 is the medium priority
  • P#0 is the lowest priority

Over time, when your campaigns start getting clicks and conversions. The three different campaigns will target keywords of different conversion ratio

  • P#2 will target unknown keywords
  • P#1 will target low ROI keywords
  • P#0 will target high ROI keywords

This segregation is automatic and will happen when your campaigns starts getting conversions.