How to create Facebook pixels in Meta Ads Manager?

To start tracking events using AdNabu, you may first create a pixel in Meta Ads Manager

Follow the below steps to create a Meta pixel in Ads Manager:

1. Go to Facebook Ads Manager

2. Go to Events Manager



3. Click on Connect data sources



4. Select the appropriate data source and click on Connect



5. Enter a name for your pixel, and click on Create Pixel



6. Enter the URL for your website and click on Check, and then click on Next.



7. Select any of the available options and then click on Next.

We recommended using Conversions API as it creates a more reliable connection and maximizes the efficiency of your website events. Learn more about Conversion API



That's all.

Your pixel has now been created. You can go to Data Sources on the left navigation tab and view all your created pixels.

Updated on: 11/03/2025