General FAQ

• What is the refresh interval for homepage metrics and analytics page in Nabu for FB Pixel?

  Summary The Homepage and Analytics page in Nabu for FB Pixel do not show data in real time. Both pages pull processed event data from Facebook, which means there is a short delay before new activity appears. This article explains how often each page refreshes. Refresh Intervals at a Glance Page Refresh Type Interval Homepage (Pixel Performance Overview) Automatic Every 10 mins Analytics Automatic Every 1 hour 1. Homepage The Homepage displaysFew readers

• Why do my Meta Events Manager numbers differ from my browser Pixel counts?

  A quick guide to why Events Manager, browser tools, and other analytics rarely show the exact same event count. Some gap between these numbers is normal — it doesn't mean tracking is broken. Common reasons for the gap Deduplication. Events Manager shows one number after matching browser Pixel and Conversions API (CAPI) events by name and ID — not the sum of both. Learn more. *Blocked browser events.Few readers

Post installation

• How do I enable Advanced Matching for Facebook Pixel?

  Advanced matching uses hashed customer data for more precise ad targeting and effective audience reach. It utilizes customer information to connect event occurrences on your website with your Facebook account. By doing so, Facebook can display advertisements that are most relevant to its users. Enabling this setting can help boost your conversion rates and expand your custom audience size. Rest assured, all customer information is securely hashed and encrypted before being transmitted to FacebooPopular

• How do I enable "Add to cart" and "Initiate checkout" events in AdNabu's Facebook pixel app?

  During onboarding and creating a Pixel, simply select "Add to cart" and "initiate Checkout" events. Once saved, we will automatically track the events. If you want to enable this event for existing Pixel, go to homepage and select a Pixel. After selecting the pixel, enable the events and save the setitings. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/b/1/4/eb146ac45Some readers

• How to include shipping charges while tracking my Facebook pixel events?

  Enable/Disable Shipping Setting from the Settings section of Nabu Tracking for Facebook App By default, we do not include shipping charges while tracking events for your Facebook pixel. It is not recommended to include shipping charges, as the pixel is designed to track total purchase or event value. This ensures accurate data and better optimization for your Facebook ads. However, if you still wish to include shipping charges for your pixels, then follow the below steps: Go to SettingSome readers

• What events are supported in Nabu: Meta & Facebook Pixels and how to enable them?

  Learn about the different events supported and how to track them properly. Open pixel configuration Navigate to the Pixel Settings page. Click on the name of the pixel you want to configure for event tracking. Choose the events you wish to track for this pixel. Currently we support : Page view View content Add to cart View cart Initiate checkoFew readers

• How to View Analytics of a Pixel in Nabu: Meta & Facebook Pixels

  This article explains the step-by-step process to access and understand pixel analytics within the app. Account connection Go to Analytics page and to view analytics, make sure your Facebook account is connected. Select a Pixel Use the dropdown menu to choose a pixel for which you want to view data ![](https://storage.crisp.chat/users/helpdesk/website/-/e/b/1/4/eb146ac4Few readers

• How to enable support for checkout extensions in Facebook pixel app

  Learn how to add support for checkout extension for your Facebook pixels No additional steps are needed to enable support for the checkout extension within the Facebook pixel app. Follow these steps to ensure proper setup of the pixel : Once you have completed the setup of a pixel, make sure App embed block is enabled. Go to Settings > App Embed Block > and click on "Set app embed block" ![](https://storage.crisp.chat/users/helpdesk/website/-/e/b/1/4/eb146ac45ce84800/image_199hFew readers

• How do I enable "Purchase Event" tracking in AdNabu's Facebook Pixel App?

  In order to track purchase events, you need a Facebook Pixel in your Meta Ads manager. Follow the steps on How to create Pixels in Meta Ads Manager to create your Facebook Pixel. Once you have created the Pixel, follow the below steps to enable tracking: Select a Pixel from the dropdown for which you want to track purchase. You can click on the 'refresh' button to refresh the data of this lisFew readers

• How to enable or disable Pixels in Nabu: Meta & Facebook Pixels

  Enabling or disabling your Facebook Pixel in Nabu is simple. Follow these steps to control your Pixel's activity: Accessing Pixel Status Navigate to the homepage of the app. In the  Status tab, you can check the current state of your Facebook Pixel.If the toggle is switched on and appears green, the Pixel is enabled, and all selected events are being tracked. DisFew readers

• How can we create pixels in a particular business account using Nabu for Facebook Pixel?

  Nabu for Facebook Pixel supports the creation of pixels across multiple business accounts Navigate to the Nabu for Facebook Pixel App, access the home page, and select the "Add Pixel" option. Log in to your Facebook account and choose the business account in which you wish to create the pixel. A drop down menu will display all the business accounts linked to your FaceboFew readers

• How to include tax charges while tracking my Facebook Pixel events ?

  Enable/Disable Tax Setting from the Settings section of Nabu for Facebook Pixel App By default, we do not include tax charges while tracking events for your Facebook Pixel. It is not recommended to include tax charges, as the Pixel is designed to track total purchase or event value. This ensures accurate data and better optimization for your Facebook ads. However, if you still wish to include tax charges for your Pixels, then follow the below steps: Go to Settings > Sales Settings > TaFew readers

• How to enable Test Events in the Nabu Facebook Pixel app?

  Use Test Events to confirm that the events sent by your pixel are reaching Meta correctly.Few readers

• Why Does Meta Pixel Helper Show Warnings on My Store?

  If you see yellow warnings in the Meta Pixel Helper extension, don't worry — your pixel is most likely working correctly. What's happening? The Meta Pixel Helper browser extension sometimes flags warnings when it detects that pixel events are being fired in a non-standard way. Nabu uses a sandbox-based tracking method to fire events — this approach is completely safe, fully compliant with Meta's guidelines, and actually helps avoid duplicate event tracking. Because this method diFew readers

• How to set up UTM parameters in the Nabu Facebook Pixel app?

  UTM parameters tell you which campaign, source and medium brought a visitor to your store. When you enable this setting, our app reads the UTM values from your store URL and attaches them to your pixel events, so your Purchase and other conversion events can be attributed back to the campaign that generated them. Why do we need UTM parameters? Facebook Ads reporting alone cannot always tell you which specific link or campaign a visitor came from. Sending UTM values with your events gives yoFew readers

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Event Match Quality

• What does a low Event Quality score mean for my Facebook Pixel?

  Your Event Quality score shows how well Meta can match the events your store sends to real people on Facebook and Instagram — a score below the maximum means some of that data is incomplete.Few readers

Custom Audiences & Lookalike Audiences

• How do I create a Lookalike Audience in Nabu for Facebook Pixel?

  A Lookalike Audience lets you reach new shoppers who resemble an existing Custom Audience, built and synced to Meta directly from the app.Few readers

• How does Audience Size (1–10%) affect my Lookalike Audience?

  Audience Size sets how closely your Lookalike Audience matches your source Custom Audience, versus how many people it reaches.Few readers

• How to create Facebook Custom Audiences from the Nabu Facebook Pixel app?

  The Audiences page lets you build a Facebook Custom Audience from inside the Nabu for Facebook Pixel app. Pick an ad account and pixel, set the conditions, and the app populates the audience on Facebook so you can use it in your ad campaigns. Open the Audiences page Open the Nabu for Facebook Pixel app in your Shopify admin. Click Audiences in the app's left navigation. At the top of the page you will see: An Ad Account selector (with a refresh icon). A **Visit AudiencFew readers

• How to view your audience details, sync status, and estimated reach

  Every Custom Audience and Lookalike Audience you create has a details view showing its current status, settings, and how many people it reaches.Few readers

• Per-Country vs. Combined Multi-Country Lookalike Audiences — which should I choose?

  Country Classification decides whether your Lookalike Audience targets all your selected countries together, or creates a separate audience for each one.Few readers

• What is Audience Retention and how do I set it?

  Audience Retention controls how long a visitor stays in your Custom Audience after they trigger the event you're tracking.Few readers

Connect Facebook Ads & Setup Facebook Pixel

• How to Find Your Facebook Pixel ID

  Your Pixel ID is essential for tracking activities on your website and integrating with various apps. Log In to Facebook Business Manager Go to Facebook Business Manager and log in with your business account credentials. Navigate to Event Manager Once logged in, click on "All tools" go to the Event Manager section. This is where Facebook organizes and manages all your tracking pixels. ![](https://storage.crisp.chat/users/helpdesk/website/de6Popular

• How to create Facebook Pixels in Meta Ads Manager?

  To start tracking events using AdNabu, you may first create a Pixel in Meta Ads Manager Go to Facebook Ads Manager and navigate to Events Manager. Click on Connect data sources Select the appropriate data source and click on **ConnSome readers

• How to set up the Nabu: Meta & Facebook Pixels

  A step-by-step guide to configuring your Facebook Pixel for optimal tracking. Setting up with a Facebook account Log in to Your Facebook Account Login to Facebook using a business account that includes the Pixels you want to track. Select Your Pixels. Choose the business account and Pixel from the dropdown menu. If you don’t have a Pixel, use Nabu’s "Create Pixel" feSome readers

• How can I change my Facebook account in Nabu for Facebook Pixel?

  Learn how to disconnect the current account and log in with a new one, along with troubleshooting tips if your Facebook account does not appear. If you need to change the Facebook account linked to your Nabu for Facebook Pixel, follow these simple steps: Go to Settings > Account Settings > Account Disconnect the current Facebook account if you want to remove your account from Nabu for Facebook Pixel. ![](https://storage.crisp.chat/users/helpdesk/website/-/e/b/1/4/eb146ac45ce84800/Few readers

• Why do I need to accept Meta's Terms of Service to create a Facebook Pixel?

  Meta blocks pixel creation until your business account has accepted the Pixel and Business Tools Terms of Service. Here is how to accept them.Few readers

• Why was my Meta business account restricted and how do I fix it?

  Meta can place a restriction on a business account, which stops you from creating or using Facebook Pixels. Restrictions have to be resolved with Meta directly.Few readers

• How do I get admin access to a Meta business account?

  Creating a new Facebook Pixel requires admin access on the Meta business account you selected. Here is how to get it.Few readers

Setup Conversions API

• How to get an access token of your Facebook pixel that uses Conversions API?

  You can go to the events manager in the Facebook ads manager to view your Pixels and generate access token. Why do we need the access token? The access token will help us to send server events to the Facebook server using the Conversions API. Why should you use Conversions API? The Conversions API will help us track and create a more reliable connection with Facebook and maximize the efficiency of your website events. [Learn more.](https://www.facebook.com/business/help/204114870Popular

• How do I use Conversions API with my Facebook Pixel?

  To begin tracking conversions using the API, you must first select the Conversions API option when creating a Facebook Pixel in the Facebook Ads Manager. Once you have done this, you can enable the conversions API from our app. The Conversions API will help us track and create a more reliable connection with Facebook and maximize the efficiency of your website events. It sends web activity and customer actions from both your server and website. The Conversions API sends data directly throuSome readers

Enabling Pixel

• How to enable App Embed Block for Facebook Pixel

  Learn how to enable app embed block for Facebook Pixel in your theme Enabling app embed block is a mandatory step required for Pixel tracking. To get started, go to the settings and select "App Embed Block" in app configuration settings. Proceed by clicking on "Setup App Embed Block" Click on "Go to themes" which will open app embed settings in a new tab. ![](https://stoFew readers

Post-purchase tracking

• How do you enable tracking for the post-purchase page in Nabu: Facebook Pixel Tracking App?

  If you are using Nabu: Facebook Pixel Tracking App to track your Facebook conversion pixel, you can also track additional purchases (upsells) made through the post-purchase page. You just need to add the script we provide to your checkout settings, and we will take care of duplications and track purchases made on your post-purchase page efficiently. Follow the below steps to enable tracking for post-purchase in Nabu: Facebook Pixel for Tracking App: Go to the Settings > App ConfiguratioFew readers