Connect TikTok account & Setup TikTok Pixel
How to Find Your TikTok Pixel Code
Your Pixel ID is essential for tracking activities on your website and integrating with various apps. Log In to TikTok Ads Manager Log in to TikTok Ads Manager and choose your ad account. Navigate to Event Manager In the top menu, go to Tools → Events (also referred to as “Assets → Events” on some interfaces) Select the Correct BuSome readersHow to setup TikTok Pixel app ?
Set up Nabu for TikTok Pixel in a few clicks. Our app adds the TikTok pixel to your store automatically, so you do not need to copy or paste any code. This is a one-time setup. You do not need to repeat it when you add a new pixel or change your events later. Open the Nabu for TikTok Pixel app. On Step 1/2, stay on the Connect TikTok Account tab and log in with your TikTok account if asked. Select your Advertiser Account and then your Pixel from the dropdowns. IfFew readersHow to enable App Embed Block for TikTok Pixel
Learn how to enable app embed block for TikTok Pixel in your theme Enabling app embed block is a mandatory step required for Pixel tracking. To get started, go to the Settings > App Configuration and select "App Embed Block" After navigating to the app embed settings page, confirm that the app embed block is activated. Proceed by clicking on "SFew readersHow do I switch or disconnect my TikTok account in Nabu for TikTok Pixel?
You can switch which TikTok Ads Manager account is connected, or disconnect it entirely, from the app's Account Settings.Few readers
Post installation
How to enable Advanced Matching in TikTok Pixel ?
Advanced matching uses hashed customer data for more precise ad targeting and effective audience reach. It uses customer information to connect event occurrences on your website with your TikTok account. By doing so, TikTok can display advertisements that are most relevant to its users. Enabling this setting can help boost your conversion rates and expand your custom audience size. Rest assured, all customer information is securely hashed and encrypted before being transmitted to TikTok. ToSome readersHow to change content ID in TikTok Pixel ?
Content ID is the product identifier sent to TikTok along with event data. It can be set in two ways: Variant ID (Recommended): Sends the unique ID of the specific product variant purchased. For example, if you sell a “Ball” in red and green, TikTok will receive the ID for the chosen color variant. Product ID: Sends the general product ID, regardless of the variant. In the “Ball” example, TikTok will always receive the same product ID whether red or green is purchased. **How toFew readersHow to include shipping charges while tracking my TikTok pixel events?
Enable/Disable Shipping Setting from the Settings section of Nabu TikTok Pixel app By default, we do not include shipping charges while tracking events for your TikTok pixel. It is not recommended to include shipping charges, as the pixel is designed to track total purchase or event value. This ensures accurate data and better optimization for your TikTok ads. However, if you still wish to include shipping charges for your pixels, then follow the below steps: Go to **Settings > Sales SFew readersHow to include tax charges while tracking my TikTok pixel events ?
Enable/Disable Tax Setting from the Settings section of Nabu for TikTok Pixel App By default, we do not include tax charges while tracking events for your TikTok pixel. It is not recommended to include tax charges, as the pixel is designed to track total purchase or event value. This ensures accurate data and better optimization for your TikTok ads. However, if you still wish to include tax charges for your pixels, then follow the below steps: Go to Settings > Sales Settings and naFew readersHow does visitor consent tracking work in Nabu TikTok Pixel App?
Nabu TikTok Pixel always follows your store's customer privacy settings, so TikTok only gets tracking data from shoppers who allow marketing. Visitor consent tracking is now always on for every store, on every plan, including the free plan. There is no setting to enable, and it cannot be turned off. This helps your store follow Shopify's customer privacy rules and privacy laws such as GDPR. What happens for each shopper? Shopper allows marketing: your TikTok events (Page View, AdFew readersHow to enable Post Purchase tracking in TikTok Pixel
If you are using Nabu: TikTok Pixel Tracking App to track your TikTok pixel, you can also track additional purchases (upsells) made through the post-purchase page. You just need to add the script we provide to your checkout settings, and we will take care of duplications and track purchases made on your post-purchase page efficiently. Follow the below steps to enable tracking for post-purchase in Nabu: TikTok Pixel Go to the Settings > App Configuration > Post-purchase settings. CliFew readers
General FAQ
How do I read the Conversion Analytics dashboard in Nabu for TikTok Pixel?
The Analytics dashboard shows how visitors move from Page View through to Purchase, so you can spot where you're losing conversions.Few readersHow do I use Customer Segments for retargeting in Nabu for TikTok Pixel?
Customer Segments lets you view the shopper groups Shopify has built from your store's TikTok-tracked activity, so you can retarget them with TikTok ads.Few readers