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How do I use Customer Segments for retargeting in Nabu for TikTok Pixel?

Customer Segments lets you view the shopper groups Shopify has built from your store's TikTok-tracked activity, so you can retarget them with TikTok ads.

Customer Segments uses Shopify's native segmentation feature, surfaced directly from our app so you don't have to go looking for it separately.

In our app, go to Settings > App Configuration > Customer Segments.

Click View Customer Segments.
This opens Shopify's native Customer Segments feature in a new view, where you can see the segments Shopify has generated (for example, repeat buyers or cart abandoners) along with the customers in each one.
Use these segments to build TikTok retargeting audiences — for example, create a segment of customers who added to cart but didn't purchase, then target them with a TikTok ad campaign aimed at recovering that sale.

Note: Customer Segments reflects your store's Shopify customer data. Keep your Purchase and Add to Cart events enabled on your pixel so Shopify has the activity it needs to build these segments accurately.

Updated on: 25/08/2026

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