Google Tag Assistant says "Some products are not valid" after installing Google Ads dynamic remarketing pixel app in Shopify. Should I be concerned?

Few cases to learn about where Google Tag Assistant says products are not valid after you have installed Google Ads dynamic remarketing pixel app in shopify.

After successful installation of the dynamic remarketing pixel app by AdNabu, The error should not occur except in the following cases

  • Pages without product ids. Home page, collection pages, search pages etc will not have a product id and error in these pages are expected. Please note that your audiences will still be created and will have the required user data. You can run remarketing campaigns on them even in this case.
  • Pages with product ids not present in Google merchant center. If you are testing a product page which has a product not yet present or synced in Google merchant center, the error may occur. This error may occur if your product has been recently added to merchant center also (24-72 hour period is required for google to fetch products).