How do I enable Advanced Matching for Facebook Pixel?
Advanced matching uses hashed customer data for more precise ad targeting and effective audience reach. It utilizes customer information to connect event occurrences on your website with your Facebook account. By doing so, Facebook can display advertisements that are most relevant to its users. Enabling this setting can help boost your conversion rates and expand your custom audience size. Rest assured, all customer information is securely hashed and encrypted before being transmitted to Facebook.
Select any existing pixel from the homepage and open its settings.
To enable Advanced Matching for your Facebook pixel, simply scroll down until you find the Advanced Matching section. Click on "Enable" and you will activate tracking for all events using advanced matching.
While adding a new pixel during onboarding, remember to enable Advanced Matching.
Navigate to Facebook Ads Manager and go to Events Manager
Navigate to Data Sources and choose the specific pixel you wish to enable this setting in. Then, click on the Settings tab within that pixel to proceed.
Scroll down in the settings until you find the section 'Turn on automatic advanced matching.'
Turn on the automatic advanced matching feature, and you will also have the option to personalize the customer information you want to utilize, such as email, phone number, first name, last name, and more.
To enable Advanced Matching for your Facebook pixel in our app, follow the below steps:
Select any existing pixel from the homepage and open its settings.
To enable Advanced Matching for your Facebook pixel, simply scroll down until you find the Advanced Matching section. Click on "Enable" and you will activate tracking for all events using advanced matching.
While adding a new pixel during onboarding, remember to enable Advanced Matching.
To enable Advanced Matching for your Facebook pixel in Facebook Ads Manager, simply follow these steps:
Navigate to Facebook Ads Manager and go to Events Manager
Navigate to Data Sources and choose the specific pixel you wish to enable this setting in. Then, click on the Settings tab within that pixel to proceed.
Scroll down in the settings until you find the section 'Turn on automatic advanced matching.'
Turn on the automatic advanced matching feature, and you will also have the option to personalize the customer information you want to utilize, such as email, phone number, first name, last name, and more.
Updated on: 09/05/2025
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