How do I use Conversions API with my Facebook Pixel?

To begin tracking conversions using the API, you must first select the Conversions API option when creating a Facebook Pixel in the Facebook Ads Manager. Once you have done this, you can enable the conversions API from our app.

The Conversions API will help us track and create a more reliable connection with Facebook and maximize the efficiency of your website events. It sends web activity and customer actions from both your server and website.

The Conversions API sends data directly through an API connection, which helps improve targeting and optimisation for all events. Learn more.

To start tracking your conversions with the conversions API, simply follow these steps:

Enter conversion API token while adding a new Pixel. Visit event manager to get the conversion API access token.



Click on "Next" and the conversion API token will be validated, if it's correct, you will proceed to next step.

You can also add conversion API token to any existing Pixel. Go to homepage and open Pixel setting page. Scroll down and enable conversion API token.



Enter a valid API token and save it.

When creating a Facebook pixel in the Facebook Ads Manager, remember to select the 'Conversions API' option and connect your website. Learn how to create pixels in meta ads manager.

Updated on: 08/05/2025