How to get an access token of your Facebook pixel that uses Conversions API?

You can go to the events manager in the Facebook ads manager to view your Pixels and generate access token.

Why do we need the access token?

The access token will help us to send server events to the Facebook server using the Conversions API.

Why should you use Conversions API?

The Conversions API will help us track and create a more reliable connection with Facebook and maximize the efficiency of your website events. Learn more.

Follow the below steps to get the access token of the selected pixel:

Go to Ads Manager > Left Tab > All Tools > Events Manager

In the events manager, select  Data Sources to view all your created pixels.

Select your pixel and go to  Settings

Scroll down till you reach Conversions API > Setup Manually

Click on  Generate access token

Copy and then paste it back in our app



That's all, and we will take care of the rest and start tracking your events.

Updated on: 08/05/2025