A Pixel is a small snippet of tracking code added to your website that is used to monitor user behavior
When you add a Pixel to your store, it monitors and tracks certain actions (known as "events") that users take. These events could include page views, product searches, adding items to the cart, or completing a purchase. By collecting this information, the Pixel helps you gain insight into customer behavior
How it helps :
1. Conversion Tracking: A Pixel allows you to track customer actions on your site, like purchases, sign-ups, or adding products to a cart. This data shows you how successful your ads are at driving specific actions.
2. Audience Building: You can use the Pixel to build custom audiences for your ad campaigns. For example, you can target users who have visited a product page but haven't made a purchase, helping you retarget them with ads to close the sale.
3. Personalization : The data collected can be used to create a more personalized shopping experience. By understanding customer preferences and behaviors, you can tailor your store to meet their needs better.
4. Advanced Analytics: With Pixel tracking, you can get detailed insights into user behavior. This includes tracking key events such as viewing content, searching for products, or adding items to the cart, helping you refine your marketing strategies.