Question 1

How to get an access token of your Facebook pixel that uses Conversions API?

Accepted Answer

You can go to the events manager in the Facebook ads manager to view your Pixels and generate access token.

Why do we need the access token?

The access token will help us to send server events to the Facebook server using the Conversions API.

Why should you use Conversions API?

The Conversions API will help us track and create a more reliable connection with Facebook and maximize the efficiency of your website events. Learn more.

Follow the below steps to get the access token of the selected pixel:

Go to Ads Manager > Left Tab > All Tools > Events Manager
In the events manager, select Data Sources to view all your created pixels.
Select your pixel and go to Settings
Scroll down till you reach Conversions API > Setup Manually
Click on Generate access token
Copy and then paste it back in our app

That's all, and we will take care of the rest and start tracking your events.

Question 2

How to Find Your Facebook Pixel ID

Accepted Answer

Your Pixel ID is essential for tracking activities on your website and integrating with various apps.

Log In to Facebook Business Manager

Go to Facebook Business Manager and log in with your business account credentials.

Navigate to Event Manager

Once logged in, click on "All tools" go to the Event Manager section. This is where Facebook organizes and manages all your tracking pixels.

Select the Correct Business Account

If you manage multiple accounts, ensure you select the correct business account associated with the Pixel you’re looking for. The business account selection is typically found on the left side, allowing you to choose from a dropdown list if multiple accounts are available.

Locate and Copy the Pixel ID

After selecting the appropriate business account, click on "Data sources" and you’ll see a list of pixels associated with that account.
Click on the Pixel you need, and the Pixel ID will be displayed in the overview section. Simply click Copy next to the Pixel ID to copy it to your clipboard. This ID is a unique identifier for your Pixel and is essential for integrating it into third-party platforms or apps.

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Question 3

What is the "Blocklist" feature in AdNabu? How is it different from the opted-out stage in the Google Shopping Feed app by AdNabu?

Accepted Answer

AdNabu has introduced a new Blocklist feature to manage your feed while using the Google Shopping Feed app in Shopify.

The Blocklist feature allows you to filter the products by collections or product types and block them from getting pushed to Google Merchant Center.

Whenever any new products are added to the blocklisted collection, they will automatically get blocklisted from the feed.

If you use the opted-out feature, you will have to manually opt-out of the new products added to the existing list.

Here are the steps by which you can use the feature:

1. Click on Settings>Blocklist

google shopping feed

2. You can choose if you want to blocklist using collection or product type:

Blocklist feature is currently available for Advanced and Plus plan users.

Question 4

How to set-up taxes in Google Merchant Center for Shopify?

Accepted Answer

To setup Taxes, we have completely automated the process. You just have to update tax settings in Shopify.

Tax settings are automatically copied from shopify to Merchant Center during the onboarding process. In case you have missed it during onboarding, follow the steps below:

Step 1: Click on Settings>Merchant Center

Step 2: Click on Copy Tax Settings. If you are selling in the United States it is compulsory for you to have a tax setup. When your tax setting appears in orange, it means that your tax settings has not been synced with Google Merchant Center yet. By clicking on "Copy Tax Setting," your Tax settings will turn green, indicating that it is now synced with the merchant center.

Question 5

How can I test whether my Conversion Tracking is active or inactive

Accepted Answer

Step by step process to check whether your conversion pixel is working properly or not and different tracking statuses to know about.

Below are a few steps to identify why your conversion tracking is not working.

The first step is to see if there is an active pixel in your Google Ads account or not.

Go to your conversions page from the Goals icon on the right side navigation menu.
After clicking on Goals, you should see a list of conversion pixels and their statuses.

All types of pixels will be displayed under their corresponding categories. For instance, the Purchase pixel will be found under the purchase category.

NOTE : If you don't see any conversion pixel on this page, you don't have a pixel. This could be because you haven't installed the tracking code correctly on your website.

If your website is self-hosted, you should speak to your web development team to fix this problem. Read more.

If your website is on Shopify, AdNabu offers a Google conversion pixel app that automatically generates a conversion pixel for you. The pixel created by AdNabu will have

Question 6

How to use metafields to override values in Google Shopping Feed for Shopify?

Accepted Answer

Metafield mapping in AdNabu's Google Feed App helps you map any metafield from Shopify to any other attribute in the Google Merchant Center.

Metafield mapping lets you map any metafield from Shopify to any other attribute in Google Merchant Center. By default, SKU in Shopify is used as MPN in the Google merchant center.

You can override this setting by using Metafield by following the below steps:

Step 1: Go to Settings>Metafields.

Step 2: Click on Enable to enable this setting and start adding values

Step 3: Click on Add Metafield, fill in the required fields, and click on Submit

Step 4: Once you have added all the metafields, click on Save

Step 5: To edit/delete any of the entries, click on the three dots button to view the actions

You can use any Metafield App to create a new Metafield for the products.
Then, you can map those met

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