How to enable Advanced Matching in TikTok Pixel ?

Advanced matching uses hashed customer data for more precise ad targeting and effective audience reach. It utilizes customer information to connect event occurrences on your website with your TikTok account. By doing so, TikTok can display advertisements that are most relevant to its users. Enabling this setting can help boost your conversion rates and expand your custom audience size. Rest assured, all customer information is securely hashed and encrypted before being transmitted to TikTok.

To enable Advanced Matching for your TikTok pixel in our app, follow the below steps:

1. Select any existing pixel from the homepage and open its settings.

2. To enable Advanced Matching for your TikTok pixel, simply scroll down until you find the Advanced Matching section. Click on "Enable" and you will activate tracking for all events using advanced matching.

3. While adding a new pixel during onboarding, remember to enable Advanced Matching.

To enable Advanced Matching for your TikTok pixel in TikTok Event Manager, simply follow these steps:

1. Navigate to TikTok Events Manager

2. Navigate to Data Sources and choose the specific pixel you wish to enable this setting in. Then, click on the Settings tab within that pixel to proceed.

3. Scroll down in the settings until you find the section 'Enable Automatic Advanced Matching.'

4. Turn on the automatic advanced matching feature, and you will also have the option to personalize the customer information you want to utilize, such as email & phone number. Select both for maximum results.

Updated on: 11/08/2025