How do I enable Advanced Matching for TikTok Pixel?

Advanced matching uses hashed customer data for more precise ad targeting and effective audience reach. It utilizes customer information to connect event occurrences on your website with your TikTok account. By doing so, TikTok can display advertisements that are most relevant to its users. Enabling this setting can help boost your conversion rates and expand your custom audience size. Rest assured, all customer information is securely hashed and encrypted before being transmitted to TikTok.

Updated on: 24/07/2025