This article is also available in:

How to change content ID in TikTok Pixel ?

Content ID is the product identifier sent to TikTok along with event data. It can be set in two ways:

Variant ID (Recommended): Sends the unique ID of the specific product variant purchased. For example, if you sell a “Ball” in red and green, TikTok will receive the ID for the chosen color variant.
Product ID: Sends the general product ID, regardless of the variant. In the “Ball” example, TikTok will always receive the same product ID whether red or green is purchased.

How to change this setting:

Choose either Variant ID or Product ID, and save using contextual save bar on top.

Updated on: 25/08/2026

Was this article helpful?

Thank you!